Great article so practical! It is similar to my workflow, and I started to think if I was wrong for using a lot of tools. 😂 But as you guys demonstrated it makes it enriching.
Thanks for the offer Joel. I will keep that in mind. I am dreading the task but I am gonna have to play around with this first and see how it feels. I am convinced but it still feels daunting.
This worked. I installed/subscribed to Claude alongside ChatGPT, and it’s already adding real value. I noticed it within the very first uses on an essay I was working on.
They have such different voices and strengths. Claude feels more rigorous and academic, and it’s great at revealing my blind spots. I’m glad I tried this. It’ll take some time to figure out how to make the most of each AI, but I can already see the benefit of diversifying. Thank you both!
From my experience, either works well if instructions in the custom gpt are 5-10 lines. My instructions are 7 pages and ChatGPT just doesn’t follow them past the first page. If they are long instructions to be followed, I lean Claude.
This is a fascinating post. Interesting what drew me to Claude Sonnet was a recent interview where Seth Godin said he prefers it to Chat GPT.
Reading this post now makes me wonder if it can be applied to creative/artistic endeavors. For example: I an interested in creating a Google ad for a video on my YouTube that promotes my graphic novel. Knowing an audience ahead of time, so I ask Claude or Chat GPT to draft the copy of the Google ad?
Yeah you can definitely draft copy with those tools, up to you where. But I'll be very mindful about it of course, make sure that you're basing your copy on data and psychology and not just from AI outputs :) but you know what AI is and it's role, so I'm sure you won't fall into those traps.
Personally, not knowing what ChatGPT 5 will be, I would ask Claude. I only move to ChatGPT for image generation (using prompts for the image that I create in Claude)
I remember in college I sometimes used a coffee machine to make hotdogs haha! Yes, I work in the nonprofit space in Marketing, and we definitely don't have the ability to specialize in each area.
Hah, that's a very good metaphor. And very true! At some point, generalist tools will drag you down and provide less and less utility, whether AI tool or marketing agency. That's when you know you need to specialize.
Had a lot of fun putting this together! Glad to see it live, James.
It's going to help a lot of leaders for sure :)
Great article so practical! It is similar to my workflow, and I started to think if I was wrong for using a lot of tools. 😂 But as you guys demonstrated it makes it enriching.
It definitely is, Joel hit the nail on the head here. Thanks for reading!
It sure does! Maybe one tool will do it all one day but we’re not there yet
I guess I am gonna have to try this.
Hahaha, same Zeina, same.
Haha… I am glad to hear you haven’t set up your AI team yet James . Makes me feel much better😄
Yes, for now I’m only using ChatGPT, sometimes Perplexity. But like what Joel recommends, I’m looking into Claude and hoping to incorporate it soon.
Let me know if you need help!
Thanks for the offer Joel. I will keep that in mind. I am dreading the task but I am gonna have to play around with this first and see how it feels. I am convinced but it still feels daunting.
This worked. I installed/subscribed to Claude alongside ChatGPT, and it’s already adding real value. I noticed it within the very first uses on an essay I was working on.
They have such different voices and strengths. Claude feels more rigorous and academic, and it’s great at revealing my blind spots. I’m glad I tried this. It’ll take some time to figure out how to make the most of each AI, but I can already see the benefit of diversifying. Thank you both!
That’s so awesome to know, Zeina!
Awesome collaboration guys
Thanks, Chris!
Thanks, Chris! Joel is a treasure trove of good insights.
Thanks 🙏
Thanks for the post, I've created agents in ChatGPT for different writing tasks. Do you think that rivals your methodology?
From my experience, either works well if instructions in the custom gpt are 5-10 lines. My instructions are 7 pages and ChatGPT just doesn’t follow them past the first page. If they are long instructions to be followed, I lean Claude.
I see, I've had that problem with ChatGPT as well. It really doesn't go very far.
This is a fascinating post. Interesting what drew me to Claude Sonnet was a recent interview where Seth Godin said he prefers it to Chat GPT.
Reading this post now makes me wonder if it can be applied to creative/artistic endeavors. For example: I an interested in creating a Google ad for a video on my YouTube that promotes my graphic novel. Knowing an audience ahead of time, so I ask Claude or Chat GPT to draft the copy of the Google ad?
Yeah you can definitely draft copy with those tools, up to you where. But I'll be very mindful about it of course, make sure that you're basing your copy on data and psychology and not just from AI outputs :) but you know what AI is and it's role, so I'm sure you won't fall into those traps.
Understood, yes. This is one of those moments where you don't want to rely completely on AI and want to give AI a proper starting point.
Exactly :)
Personally, not knowing what ChatGPT 5 will be, I would ask Claude. I only move to ChatGPT for image generation (using prompts for the image that I create in Claude)
Thank you for the suggestion.
Great article, thanks for sharing guys!
Thanks for reading, Daniel! Creating your own AI team soon? :D
Have you found that trying to get one AI tool to do everything feels a bit like asking your kettle to make dinner? 😬
It’s the same with marketing agencies. A general marketing agency won’t have specialisation in each different platform.
I remember in college I sometimes used a coffee machine to make hotdogs haha! Yes, I work in the nonprofit space in Marketing, and we definitely don't have the ability to specialize in each area.
Hah, that's a very good metaphor. And very true! At some point, generalist tools will drag you down and provide less and less utility, whether AI tool or marketing agency. That's when you know you need to specialize.