Write10x is becoming Unpromptable

A rebrand, a refined mission, and what's coming next

Two years ago, I started Write10x because I was lost.

I’d just watched my freelance writing career evaporate. Clients who once paid me hundreds of dollars for articles started asking why they should pay anything when AI could write for free. The existential dread was real. I remember staring at my laptop, wondering if the skill I’d spent years building had become worthless overnight.

So I did what I always do when life throws me into deep water. I started writing about it.

Write10x became my laboratory. A place to figure out how to use AI without losing my soul in the process. How to write faster without sounding like a robot. How to stay authentic when authenticity itself seemed under threat.

The newsletter grew. The ideas sharpened. And somewhere along the way, a bigger question emerged.

It wasn’t just about writing anymore.

Replaceability has always been the question

Every conversation I had with creators, founders, and professionals kept circling the same fear: Am I becoming replaceable?

Not just as a writer. As a marketer. As a coach. As a thought leader. As someone who creates value in the world.

The threat wasn’t AI itself. The threat was becoming indistinguishable from what AI could produce. Becoming promptable—the creative equivalent of being made redundant at work, where anyone with the right tools could fill your role.

I realized Write10x had been answering a question that was too small.

The real question isn’t “how do I write with AI?” The real question is “how do I become irreplaceable in the age of AI?”

That’s a question worth building a category around.

Introducing Unpromptable

Today, Write10x becomes:

Same mission at its core: helping creators, founders, and professionals build something that matters using AI as a tool, not a crutch. Same commitment to mindful, authentic, human-first creation.

But with a sharper edge.

Unpromptability isn’t just a concept I write about. It’s a philosophy, a framework, and now a movement I’m building in public. I want to own this category—not because I invented the word, but because I’ve lived the transformation it represents.

I went from a freelancer terrified of obsolescence to someone who builds AI-powered systems for clients across the globe. From someone who saw AI as a threat to someone who sees it as a force multiplier for everything that makes us human.

That journey taught me something: the creators who win aren’t the ones with the best tools. They’re the ones who build something no tool can replicate. Mission. Voice. Community. Proof.

Unpromptable is where I’ll teach you how to do the same.

What’s coming in 2026

I’m changing the name, logo, and other little things here and there staggered in the next couple of days.

But it’s not just that. I’m also expanding what this newsletter can do for you. Look for out

1. Not changing: Free, twice-weekly articles that go deeper.

I’ll keep delivering the thought-provoking, framework-rich content you’ve come to expect. Philosophy meets practicality. Ideas you can actually use.

2. Community engagement, reactivated

The chats have been quiet. That changes this month. I’m bringing back structured community moments—discussion threads, collaborative challenges, and direct conversation with you about what you’re building.

3. Unpromptable will go beyond the written word

Unpromptability isn’t limited to writing. I’m exploring how creators become irreplaceable through image, video, and voice. Expect experiments, breakdowns, and honest reports on what works.

And since I want to walk the talk, I have two announcements about this.

First is that I’ll be starting my foray into video and voice this year. Expect shortform (for now) video content soon, maybe even Substack live (😬). Not gonna lie — I’m a bit scared and intimidated about this, but I want to show up and present all the value I can give.

Second (and this is a big one), I’m joining Cozora as a guest speaker.

COZORA is a community where you learn practical AI skills directly from people who actually build with these tools every day. Real implementations from the biggest experts in Substack who show you exactly how they’re using AI to create, automate, and scale.

I’ll be contributing content and showing up as a speaker, which means you’ll get to learn alongside me as I push into video, voice, and visual content creation. The community is full of builders across different domains—exactly the kind of cross-pollination that makes Unpromptability possible.

If you’ve been looking for a place to sharpen your AI skills with people who take this seriously, COZORA is worth checking out.

4. Cross-domain collaborations

I’m partnering with creators from wildly different fields—not just AI and marketing, but design, coaching, product development, and more. The goal: targeted, practical insights into how irreplaceability actually gets built across industries.

If you’re a professional or creator who wants to collab, or have some unique, valuable ideas to share, don’t hesitate to DM!

5. Working directly with three businesses this quarter

I’m opening limited slots to build Unpromptability systems together.

If you’re a founder, creator, or professional who wants hands-on help developing your mission, voice, and AI-powered content strategy, we should talk:

If you’re not sure if you need anything, or aren’t sure about how Unpromptable your brand is, take the Unpromptable Brand Quiz.

This assessment will help you reflect on where you stand in your five core pillars: mission, marketing, community, asset, and impact, and give you custom recommendations based on your scores.

6. I’m releasing a new free product and tool

Last year, I published 19 articles featuring insights from AI experts across different fields. I also ran a year-end survey that pulled responses from 20+ creators and professionals about what’s actually working for them.

That’s a lot of signal buried across a lot of content.

So I condensed it. The 2026 AI Readiness Guide takes everything I learned—from the expert interviews, from the survey data, from my own experiments—and distills it into an actionable set of instructions for becoming AI-ready this year.

It also comes with a custom GPT. Talk to it, feed it your situation, and it’ll help you map out your Q1 strategy based on your actual goals and constraints. Think of it as a strategic thinking partner trained on everything I’ve learned about mindful AI adoption.

Now, I want this to be free. But I need a sign that people actually want it.

So, if I get at least 10 reviews on my Senja board before launch mid January, the guide goes out free as a launch promotion. That’s it. Ten people saying “yes, Unpromptability matters to me” unlocks it for everyone.

Join the movement

The AI landscape will only get noisier.

And this is an opportunity we can use.

The creators who build from mission, who develop voice that can’t be cloned, who create real impact for real people—they won’t just survive the flood. They’ll become exactly everyone else is searching for.

That’s what Unpromptable is about. Becoming someone worth finding.

I’m glad you’re here for this next chapter. Let’s build something irreplaceable together.

—James